WISEB3AN Branded Stickrz Campaign - 2022
In 2022, I planned a birthday trip to Amsterdam with a friend. As the trip approached, I had the idea to turn it into something more creative and impactful—leading to a promotional activity for my artist ‘pseudonym’ and independent art brand, "Wiseb3an." That’s how the “Wiseb3an Branded Stickrz Campaign” came about.
For this campaign, I designed a series of stickers that reflected the aesthetic and identity of my brand. I then conducted an idea screening process, gathering feedback from fellow artists, colleagues, and friends, in addition to running a social media poll amongst my followers. After deliberating on the results, I narrowed down over 30 designs to 12. Six of these included my social media handle, @wiseb3an, while the other six featured QR codes leading to my Instagram page.
Once I had the final designs, I printed and distributed over 100 stickers across Amsterdam. I carefully selected key spots where I believed that they would grab the most attention. I also posted daily on the Instagram page’s story for the full duration of the trip, playing a “Where's Wally”-style puzzle game with followers, asking if they could find the sticker in the pictures using Instagram’s ‘yes/no’ poll feature. The aim was to make Wiseb3an more visible, boost social media engagement, and spark curiosity within a new market.
As the campaign unfolded, I monitored its impact, gathering insights to inform future strategies for Wiseb3an. This experience not only helped expand my brand’s reach but also taught me valuable lessons in marketing, branding, organisation, and promotion that continue to shape my creative journey and aid in my other business-related endeavours.
To keep the momentum going, I later launched a small social media campaign, calling it a "Branded Stickrz Hunt." I encouraged friends and followers in Amsterdam—or those travelling there—to participate by finding the stickers and tagging @wiseb3an on Instagram. Each tagged post was shared in my stories and added to the "Stickrz" highlight reel, creating an artistic, fun and interactive way to engage with my audience.
